StoryJourneyContentAudienceFAQ

Two years building a business left me stiff and out of shape. Now I document getting it all back: running, climbing, padel, rings and whatever comes next.

About Ricardo

I spent two years putting everything into my business and almost nothing into my body. This channel is the comeback, filmed honestly. I’m not chasing one sport or one look. I’m learning to enjoy movement again, and bringing people along for every early run, missed handstand and first climb.

  • 8 Ways I move Running, Stairmaster, climbing, padel, gym, yoga, handstands, rings
  • 20+ Minute videos Long-form YouTube that people actually sit through
  • 2 yrs At a desk The starting line. Everything since is on camera.
  • ///Running
  • ///Stairmaster
  • ///Climbing
  • ///Padel
  • ///Gym
  • ///Yoga
  • ///Handstands
  • ///Rings

The journey

No transformation montage. Just the real progression, the setbacks and what actually worked, one chapter at a time.

Chapter 01

The desk years

Long days, no training and a body that stopped cooperating. Where it all starts, and why I decided to change it.

  • Two years of long days at a desk
  • Baseline fitness tests on camera
  • Setting goals I could actually keep
  • Episode one of the comeback
Chapter 02

Running again

From struggling through short runs to talk-while-running vlogs and a local run club. The backbone of the channel.

  • Talk-while-running vlogs
  • Weekly runs with my local club
  • Every run logged on Strava
  • Garmin heart rate on every session

Why partner

Long-form that holds attention

20+ minute YouTube episodes where your product is used for real, not flashed for three seconds.

A story people root for

Viewers follow a real comeback. Products become part of the journey, not an ad break.

8

Sports and disciplines. One creator for running, climbing, racket and gym brands.

UGC ready to use

Horizontal and vertical edits shot on action cams, ready for your channels.

Content

Long-form on YouTube is home. Short-form on Instagram, TikTok and Shorts brings new people in.

  • Talk while running

    Long-form runs where I talk through business, life and training.

  • First time trying

    New sport, zero experience, honest results.

  • Handstand diaries

    Weekly progress on the hardest skill I’m chasing.

  • Padel nights

    Matches, mistakes and banter with friends.

  • Wall sessions

    Bouldering progression from the very first grade.

  • Run club

    Group runs and race days with my local running crew.

Behind the scenes

Audience

Early, engaged and growing. Updated numbers and a full media kit on request.

  • YouTube — subscribers

    Primary channel. Long-form, 20+ minute episodes.

  • Instagram — followers

    Reels and stories from every session.

  • Strava — km logged

    Every run tracked and public.

  • TikTok — followers

    Short-form clips funnelling to YouTube.

  • WhoPeople restarting fitness after years of desk work
  • InterestsRunning, climbing, racket sports, calisthenics
  • WhereUK-based, with an international audience

FAQs

Everything you need to know before getting in touch.

What kind of brands do you work with?

Running shoes and apparel, sportswear, climbing and racket gear, wearables, recovery and nutrition. If it helps people move more, I’m interested.

What does a partnership look like?

Usually a dedicated or integrated segment in a long-form YouTube episode, plus short-form cut-downs for Instagram, TikTok and Shorts.

Can you create UGC without posting it?

Yes. I shoot horizontal and vertical on action cams and can deliver edited UGC for your own channels and ads.

Do you cover events and races?

Yes. Race days, run club events, product launches and trips all make strong episodes.

How do I get your rates and media kit?

Send a short email with what you have in mind and I’ll reply with the media kit, rates and latest numbers.


Tell me about your brand and what you have in mind, and I’ll send over my media kit and rates.